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Four years of ups and downs in China-Mitsubishi finally turn around the winding road rehabilitation - Stock Market ...  

2010-08-14 00:32:46|  分类: 默认分类 |  标签: |举报 |字号 订阅

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Four years of ups and downs in China-Mitsubishi finally turn around the winding road rehabilitation. . 2007-10-18 11: 45: 22 source: car times weekly (Shanghai) user comments 0 into the Forum. In the international automotive arena, Mitsubishi's name well known. Than 20 years ago, Mitsubishi became the first batch of China's international automotive brand. However, when it's fellow Toyota, Honda aggressively in China, GM, Volkswagen and many other international giants setting up shop in the world's second largest auto consumer market, Mitsubishi seems to slow walking. Now, Mitsubishi has finally act, Started to re-distribution of the Chinese auto market, they have to rebuild the Mitsubishi Motors brand image in China, holding high the Mitsubishi Motors in the banner of the global recovery. . Engine rotation banknote. Under Japan's Mitsubishi Group Mitsubishi Motors, from 1917 the first car manufacturer since Mitsubishi Motors on the technology known for. After half a century of sediment accumulation, Mitsubishi Motors already has a very mature and complete repairer system. 20 years ago, when the Mitsubishi, Toyota stepped into China, the domestic consumer has long imported cars Ruleiguaner Mitsubishi, Mitsubishi Motors became synonymous with high fashion. . However, when Toyota actively seeking partners in the automobile production in China to expand in China's territory, but few are as Mitsubishi Electric, Mitsubishi initially did not value the Mitsubishi Motors in China's domestic business, but rather focus on the Core components of the automobile engine manufacturing. In the northeast of China, Mitsubishi first seeking to two partners, the investment in the creation of the Shenyang aerospace Mitsubishi and Harbin Dongan two engine manufacturing company. Mitsubishi's advanced engine technology enables the rapid-made Mitsubishi engine occupy the domestic market, many manufacturers have used Mitsubishi Engine, thus, it is a strange phenomenon - in China, hanging signs in the car Mitsubishi few, but filled with Mitsubishi engine cars are everywhere. Own brand cars in China in all likelihood have to install a Mitsubishi Engine, such as Cheetahs, EaStar, Ge Ruisi, Landwind, double, game Leopard ... ... and the emergence of such a situation makes mention of Mitsubishi, People first thought it was not Mitsubishi cars Mitsubishi engine. . The famous big however parts, this is a different kind of phenomenon, however, only by virtue of two Mitsubishi joint ventures of Chinese engine manufacturer in China each year sales volume of the engine can reach 30 million units, this is great at that time which Mitsubishi bECOMes the most proFitable foreign car companies. With the giants of the unHappy marriage. . As the fourth largest car manufacturers in Japan, Mitsubishi while in China, by virtue of the infinite, but the engine scenery in automobile developed regions such as North America, Mitsubishi Motors sales condition is not good, far and best-selling Toyota and Nissan, and even at budget deficits. In 2000, due to open in the Asian market strategic planning needs, the then Daimler Chrysler Group ? $ 22 billion acquisition of Mitsubishi Motors 37 per cent of the equity to bECOMe the largest shareholder of Mitsubishi. Mitsubishi seems to usher in the full development of the first impetus. However, the implementation is not as good as people think. Dai - the arrival of g does not fundamentally change the Mitsubishi's "bad luck", loss of status is still continued. As always in Japan, Mitsubishi and the United States the two major car market downturn proFitability, coupled with financing by the vehicles and dragged down to the first quarter of 2004, Mitsubishi, an Operating loss the year up to the 100 billion yen, can not stand idly by The largest shareholder wearing - g Mitsubishi replenishment DECision, to achieve recovery plan. But never mind that, in 2004 it became Mitsubishi's troubles, the quality of the scandal broke.Mitsubishi openly acknowledged that the company from 1992 to 1998 production of the Pajero and other types, 16-17. .37 million cars, design and production quality issues, followed by Japanese police on suspicion of "crimes of negligence lethal" arrest of former General Manager of Mitsubishi Motors Corporation, Tim Katsuhiko, former Mitsubishi Fuso bus company Chairman Takashi Usami, etc. 6. This change occurred, the Dai-angry because Mitsubishi completely concealed this major event. Dai-DECided not to provide financial assistance to Mitsubishi, Mitsubishi and Dai-marriage will end. And Dai - grams and five-year marriage of their own misfortune "Quality Event" to Mitsubishi vehicle coOperation projeCTS in China have a great impact, Mitsubishi, Mercedes-Benz is also continuing to coOperate with Beijing to be drawn on a big question mark, in Prior to this, Mercedes-Benz Mitsubishi cars in Beijing wearing the production beneFited from - the relationship between grams, present, and wear - grams of separation, the Mitsubishi Motors brand in China, the road suffered a setback. However, Mitsubishi will still be hard to make every effort to FEEl the outside world as long as the belief that the difficulties can be overcome. . Re-layout the Chinese market. With Dai - g will all sell the remaining shares in Mitsubishi, Mitsubishi completely worn away - g, Mitsubishi also must adjust its strategic deployment in China to seek rehabilitation, but to find a joint venture partner is the most immediate priority Mitsubishi. Because before, Mitsubishi has not a stake in China accounted for 50% of the vehicle joint venture in Hunan Changfeng in only 25% of the shares of Mitsubishi, Mitsubishi cars in the Southeast is only an indirect stake of 12. .5%. What is the first choice or the Southeast, Changfeng, Mitsubishi will look locked in the latter. . Southeast automobile is Taiwan's largest automotive enterprises ? Yulon group is a member of China Motor Corp., and Fujian motor industry group Fuzhou car factory, a joint venture between 50 percent ownership, but because of the Mitsubishi Motors holding China Motor 13. .97% of shares, China Motor and is one of the Southeast's joint venture, holding 50% stake in the Southeast, Mitsubishi has actually been indirect holding Southeast 6. .99 percent stake. And is now at home, complete with Mitsubishi technology, auto companies, only Southeast Automotive has a better product line, covering Lioncel passenger cars, commercial vehicles Delica, SUV Soveran so. Such a "kinship" makes the best of Southeast Mitsubishi cars bECOMe the preferred coOperation. April 12, 2006, a formal stake in Mitsubishi Motors South East Automotive signing ceremony held in Fuzhou, China, struggling to seek re-distribution of Mitsubishi finally has a good Start, they can not because of the strategic layout of the mistakes made by the Chinese market, a and again, again and again to behind the.At the signing ceremony, Mitsubishi Motors, Mashiko to Southeast automobile is positioned as a strategic partner of the global Mitsubishi, Mitsubishi Motors cars in China, the MPV and the light commercial vehicle production base. Official shares Southeast cars, for Mitsubishi, the ability to reStart the development strategy for the Chinese market, seeking "Resurrection", while for the South East the car, can make use of Mitsubishi's technology, brand, management, inject more vitality for themselves, promote the further development of enterprises, squeezed into the mainstream domestic auto manufacturers side team. This is a win-win for both sides hope the coOperation. Direct shares shortly after the southeast, the official Mitsubishi invested directly in the southeast of the first cars to use Mitsubishi Lancer trademarks and improved version of Mitsubishi Soveran, in November 2006 launched the first medium-class car Galant.Mitsubishi plans to annually will be launched in South-East, one to two new models. Southeast became the first directly after the vehicle partner, Mitsubishi completed the first step in China's layout, but with the focus on the production of Hunan Changfeng SUV models launched Mitsubishi joint venture will bECOMe China's second step layout. . Four years into the black. April 2007, Mitsubishi Motors officially announced the joint settlement of the fiscal year 2006 results. Data show, Mitsubishi's Operating proFit, recurring proFit and net proFit have all been realized losses, it has since fiscal 2002, Mitsubishi again after a lapse of four years all proFits. In fiscal 2006, Mitsubishi Motors in global sales of 123 cars. .2 Million, selling high-priced models and vehicle exports to increase as the reasons for increase in sales. . Release FY settlement, Mitsubishi also announced FY 2007 performance forecasts, as the Mitsubishi Motors revitalization plan last year, Mitsubishi Motors, Mashiko repair said, "the FY 2007 will be positioned as a solid proFit structure to one year." In order to achieve this goal, Mitsubishi will include Japan, North America, Europe, Asia and other areas in all regions, increases sales, and delivery including oulande, delicat D5, more global strategic model. Shifting the focus to China, Mitsubishi Motors is not due to re-layout of the neglect of China's imported car business. Mitsubishi Motors executives said that from now until the end of 2008, Mitsubishi Motors will launch Chinese market, including new Lancer, tenth generation and ECLIPSE EVO 7 sports car, etc., imported cars, model cars will be covered, MPV, fashion SUV and sports car and so on. CVT continuously variable transmission which carry the 2. .4 L Outlander will launch in October, the end of the fourth generation Pajero BK will be put in, the 10th generation of sports car ECLIPSE EVO and then put in the second half of next year. . In addition, Mitsubishi in North America, Europe and Japan's three major sloWDown in the growth of trADItional markets, emerging markets have been incorporated into its global strategic vision, and will develop low-cost car, first to the East Asian markets. As the world's automotive giant, Mitsubishi, after the ups and downs and finally turn around, a huge potential Chinese market for Mitsubishi, the never to be missed. Now, Mitsubishi is one by one in China and the layout is activated, the Mitsubishi in China's most important partners in Southeast Automotive will move the leADIng Chinese auto companies to hasten square. . Three best-selling Mitsubishi models. ZINGER. . Mitsubishi ZINGER is a combination of SUV, MPV and car design concept Crossover SUV that combines SUV sport appearance, seat MPV space and versatility, and the exquisite interior trim for cars. Mitsubishi CHALLENGER ZINGER adopts high chassis, combining the MPV van SUV in the large space to meet the travel and manned the contents of the basic requirements. Delica D: 5. . Mitsubishi Motors launched the Delica D:5, the name comes from the cash of the fifth generation of the Delica. Mitsubishi's this series models for the first time since 1968, a Mitsubishi single cabin car. This Delica D:5 intent into a single cabin "fusion from the comfort of your car and SUV's sport." D:5 spacious internal space can accommodate 8 people, and there are Excellent practical equipment. D:5 rigid body structure to better ensure the safety, 2. 4 liter MIVEC engine and electronically controlled 4WD system to D: 5 has a superb all-terrain performance. . "I" series. Mitsubishi "i" series of car length, width and height dimensions of only 3395mm, 1475mm, 1600mm, but the wheelbase is up to 2550mm. "I" series use a large tire design, in order to highlight its strength and stability. Plus the large windscreen interior space gives us a great bright, airy FEEl. Delicate instrument panel and center console gives us a visual impact."I" series of automobile application of new 3-cylinder DOHC 12-valve (dual overhead camshaft) within the cooled MIVEC Turbo provides strong motivation and Excellent fuel economy and emissions of environmental protection. Man / weeks of far-sighted. . Article source: car weekly times. Mitsubishi news on the revival. . [Shanghai] Mitsubishi 4S gelan offers 2 million minimum sale 17. .98 million. Mitsubishi Lancer Sport Hangzhou Motor Show debut. . The FSC, Mitsubishi Lancer Evolution X.. Mitsubishi test drive the 10th generation of a strong attack Lancer Evo. . The listing of new cars Mitsubishi Gelan debut Nanjing auto show in October. Mitsubishi revival of the picture. . NetEase Oulande real bat: Mitsubishi. Mitsubishi car models. . Southeast Mitsubishi Gelan. Has 0 users interested in this news published views. . My record of irrigation. Anonymously. . NarrowAD provides advertising.
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